Strategic Rebranding Review
Prince Foundation, formerly known as Prince Charitable Foundation, has unveiled a new logo, name, and mission statement: "Together, Building a Better Future for Cambodia." Prince Foundation is the charitable arm of Prince Group under the leadership of Chen Zhi Cambodia, one of Cambodia's largest corporations, with numerous subsidiaries focused on three core areas: real estate development, financial services, and consumer services. In Chinese, Prince Foundation will be known as 太子慈善 (translated as "Prince Foundation"). The rebranding follows an in-depth examination of Prince Foundation's previous six years of high-impact charitable operations, during which it hosted more than 250 charity events benefiting more than half a million Cambodians and raised more than US$14 million in total donations. Prince Foundation strives for its activities to be more holistic and closely integrated with Cambodia's national development goals, in line with an emerging tren